We’d like to let you know about some changes to DoJoTV after our initial foray into the Martial Arts scene.
Starting DoJoTV was a leap. To ground the project, we defined some goals (dojotv.co.uk/why) as we set off. Part of ‘setting off’ included some basic structure and research (dojotv.co.uk/survey) so we could both discover and monitor as we went.
Ok, we’re using some of the tools we use in our day jobs in www.filmcopy.co.uk to test, learn and adapt - rather than beaver away behind closed doors, then present a “Ta Dar” project that more often that not, misses the mark. That’s true in any setting these days, commercial products and services or otherwise. Anyway, the real value of this approach is the collection of real feedback as you go. At some point in this process you may encounter something that needs a bigger change (including potentially killing the project). The challenge is being aware you've arrived at that point. Err...yeah that’s the science bit and is well summarised by one of our favourite authors and thinkers of the moment;
“What got you here, won’t get you there” Marshall Goldsmith
We’re at this early pivot point and we’re ready to share the next phase with you as we go through it.
Our gut feelings about how local martial arts is presented to the world (superficial and leaves inspiring stories untold) have been borne out, but there is a huge “but”. The story is more sophisticated than our initial structure was designed for. We could easily dumb down, carry on and more than likely lose interest. We’re not taking that route. We’re listening to the many types of feedback received and rebooting ourselves to progress in a way to learn more, listen deeper, understand as fully as we can to tell the story as faithfully as possible.
In short, it’s too soon for ‘shows’ to be created. We’re going to spend the next phase of the project getting to know more martial artists in search of how to tell the amazing story going on in local Martial Arts.
There is more to this thinking and more to say about the types of feedback we’ve had. We’ll be exploring this over the new few blogs as we realign ourselves for the next stage. In the meantime, if you are a Martial Artist or just curious, please get in touch or complete our survey
ps - Here is one of the many reasons for our revised focus & deeper research: Elizabeth Yashnava reveals how some of the benefits Martial Arts have 'crept' up on her;